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Privacy Policy

Effective Date: April 24, 2026
COOLFLEETLEASING.COM

Transport Refrigeration, Inc., doing business as CoolFleet Leasing ("CoolFleet Leasing", "we", "us", or "our"), respects your privacy. This Privacy Policy explains how we collect, use, and share information when you visit our website at https://coolfleetleasing.com (the "Website") and submit rental, leasing, waitlist, or contact inquiries through the Website.

By using the Website or submitting information through the Website, you agree to the practices described in this Privacy Policy.

1. SCOPE AND OVERVIEW

1.1 Scope. This Policy covers:

  • (a) information collected through the Website, including contact forms, waitlists, and rental or leasing inquiry forms; and
  • (b) information collected when you communicate with us through the Website regarding refrigerated trailer rental, leasing, storage, delivery, availability, or related services.

1.2 Commercial Website. The Website is designed primarily for business and commercial users seeking refrigerated trailer rental and leasing solutions. The Website may collect business contact details and request information needed for us to evaluate your inquiry and respond.

1.3 Third-Party Services. The Website may use third-party services for hosting, form handling, analytics, advertising, conversion tracking, or lead management. When those services are used, they may process certain information on our behalf. In addition, if the Website links to or directs you to third-party websites or services, you are subject to the privacy policies and terms of those third parties. We do not control, and are not responsible for, the data collection, cookies, or tracking technologies utilized by those external sites.

2. INFORMATION WE COLLECT

2.1 Information You Provide Through the Website.

When you submit information through forms on the Website (for example, contact forms, waitlists, or rental and leasing request forms), we may collect:

  • (a) contact information, such as your name, email address, company name, phone number, city, and state;
  • (b) information about the rental or leasing request, such as trailer type, rental type, equipment preferences, location needs, timing, and similar project details; and
  • (c) the contents of any message or other information you choose to provide.

2.2 Information Collected Automatically from the Website.

When you visit the Website, our hosting providers and service providers (including providers such as Google) may automatically collect technical information through cookies, tags, pixels, and similar technologies, including:

  • (a) IP address, browser type and version, device type, and similar technical identifiers;
  • (b) pages visited, referring URLs, and the date, time, and duration of your interactions with the Website; and
  • (c) information about actions taken on the Website that helps us measure site usage, marketing performance, and conversion events, such as when a visitor clicks an advertisement and later submits a form, contacts us, or begins an inquiry.

We use this information to operate, secure, maintain, improve, and measure the performance of the Website and our marketing efforts.

2.3 Information from Service Providers.

We may receive information from service providers that assist with website hosting, form collection, analytics, marketing measurement, email delivery, CRM or database tools, and related support functions. That information may include form submission details, delivery status, analytics data, and other information necessary to operate or improve the Website and our inquiry handling processes.

3. HOW WE USE INFORMATION

We may use the information described above for the following purposes:

3.1 To operate and improve the Website, including hosting, security, troubleshooting, and analytics.

3.2 To review, process, and respond to your rental, leasing, storage, or contact inquiries.

3.3 To communicate with you regarding trailer availability, equipment fit, delivery considerations, service coverage, and related commercial needs.

3.4 To send important transactional or administrative messages, such as responses to your inquiry, follow-up communications, scheduling discussions, or updates related to our services or Website.

3.5 To send marketing or promotional communications about CoolFleet Leasing products and services, where permitted by law. You may opt out of marketing emails as described in Section 6.

3.6 To protect the security and integrity of our systems and to prevent, investigate, or respond to fraud, abuse, or other harmful activity.

3.7 To comply with legal obligations, enforce our agreements and policies, and resolve disputes.

4. HOW WE SHARE INFORMATION

We do not sell your personal information. We share information only as described below:

4.1 Service Providers. We may share information with third-party service providers that perform services on our behalf, such as:

  • (a) website and form hosting (for example, Netlify or other hosting providers);
  • (b) email delivery and customer support tools;
  • (c) analytics, website security, and fraud prevention services;
  • (d) advertising, conversion tracking, and marketing measurement providers, such as Google, that help us understand Website traffic, ad performance, and whether visitors take actions on our Website after interacting with our ads; and
  • (e) CRM, database, or related business systems used to store, review, or manage inquiries and customer communications.

These service providers are authorized to use the information only as necessary to provide services to us, support our business operations, or as otherwise permitted by their own applicable terms and privacy policies.

4.2 Legal Requirements. We may disclose information if we believe in good faith that disclosure is reasonably necessary to:

  • (a) comply with any applicable law, regulation, legal process, or governmental request;
  • (b) enforce our agreements, policies, or terms; or
  • (c) protect the rights, property, or safety of CoolFleet Leasing, Transport Refrigeration, Inc., our users, or others.

4.3 Business Transfers. If we are involved in a merger, acquisition, financing, or sale of all or a portion of our business or assets, information may be transferred as part of that transaction, subject to appropriate confidentiality protections.

5. DATA SECURITY

5.1 Website and Form Security. We use reasonable technical and organizational measures to protect information collected through the Website and our forms from unauthorized access, use, alteration, or disclosure. Communications with the Website may be encrypted using SSL/TLS when properly configured and served over HTTPS.

5.2 No Absolute Guarantee. No method of Internet transmission or electronic storage is completely secure. While we take reasonable steps to protect information, we cannot guarantee absolute security.

6. DATA RETENTION

We retain contact, inquiry, and business-related information for as long as necessary to:

  • (a) respond to and manage inquiries;
  • (b) support sales, leasing, rental, and related business operations;
  • (c) comply with legal, tax, and accounting requirements; and
  • (d) enforce our agreements and resolve disputes.

We may retain aggregated or de-identified information for longer for legitimate business purposes, provided that it does not identify you personally.

7. YOUR CHOICES

7.1 Marketing Emails. You can opt out of receiving marketing or promotional emails by following the unsubscribe instructions in those emails. Even if you opt out of marketing emails, we may still send you non-marketing communications, such as transactional or administrative messages related to an inquiry or other request you submitted.

7.2 Cookies and Browser Controls. Most web browsers allow you to control cookies through their settings. You may also be able to manage certain advertising and measurement preferences through Google’s available settings and tools. If you choose to block or disable cookies or similar technologies, some features of the Website may not function properly, and certain analytics, advertising, or conversion tracking features may be limited or unavailable.

7.3 Access, Updates, and Deletion Requests. If you would like to request access to, or correction or deletion of, contact information we hold about you, you may contact us using the email address in Section 10. We may ask you to verify your identity before responding and may retain certain information as required by law or for legitimate business purposes.

8. CHILDREN

The Website and our services are directed to business users and are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take reasonable steps to delete it.

9. INTERNATIONAL USERS

The Website and services are operated from the United States and are intended primarily for use by businesses located in the United States. If you access the Website from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our Website, services, business practices, or legal requirements. When we do, we will post the updated version on this page and update the “Effective Date” at the top of this Privacy Policy. By continuing to use the Website after the updated Privacy Policy is posted, you acknowledge that the updated Privacy Policy applies to your future interactions with the Website.

11. CONTACT US

If you have any questions about this Privacy Policy or our data practices, please contact us at:

  • Company: Transport Refrigeration, Inc. d/b/a CoolFleet Leasing
  • Email: privacy@coolfleetleasing.com
  • Phone: 920-338-4418
  • Address: 3964 S. Packerland Drive, De Pere, WI 54115
  • Web: https://coolfleetleasing.com/
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